To test what types of people give more, “20/20″ went to two very different parts of the country, with contrasting populations: Sioux Falls, S.D. and San Francisco, Calif. The Salvation Army set up buckets at the busiest locations in each city — Macy’s in San Francisco and Wal-Mart in Sioux Falls. Which bucket collected more money?
Sioux Falls is rural and religious; half of the population goes to church every week. People in San Francisco make much more money, are predominantly liberal, and just 14 percent of people in San Francisco attend church every week. Liberals are said to care more about helping the poor; so did people in San Francisco give more?
It turns out that this idea that liberals give more…is a myth. Of the top 25 states where people give an above average percent of their income, 24 were red states in the last presidential election.
The people in S.D. outside of Wal-Mart gave twice as much. What a shock!