Rolling Stone printed on brittle paper...

A fabulous idea since RS hasn't been worth the paper its printed on for quite some time anyway...
Rolling Stone Finding Out Green Isn’t Green Enough

By ANDREW ADAM NEWMAN
Published: June 11, 2007

Just about every major magazine has made some sort of nod to global warming, and Rolling Stone plans to do so in its June 28 issue: on top of the requisite interview with former Vice President Al Gore and an essay by the environmentalist Robert F. Kennedy Jr., the magazine will start printing on paper that is said to have less of a negative impact on the environment.

Rolling Stone is devoting its June 28 issue to global warming.

But as Rolling Stone and others try to be green, they draw criticism from environmentalists who think that if this is walking the walk, it is doing so with a pronounced limp.

Rolling Stone will be printed on what it calls “carbon neutral paper,” because it is made through a process that the magazine claims adds no carbon dioxide to the atmosphere. The paper, which is considerably thinner than what Rolling Stone uses now, is made by a Canadian mill, Catalyst Paper, that the magazine says has reduced greenhouse-gas emissions by 82 percent since 2005 and been cited by the World Wildlife Fund for its conservation efforts.


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