Women's Radio Network fails


FEMINISTS' HOT AIR
'WOMEN-RUN' RADIO NETWORK FALTERS

By CARRIE LUKAS

August 20, 2007 -- TO thunderous acclaim from the liberal intelligentsia, a team of feminist icons - including Gloria Steinem and Jane Fonda - last year launched a women-run radio network. The mainstream media dutifully parroted press releases describing the launch as a "breakthrough" for women in the male-dominated world of talk radio.

The Boston Globe, for example, proclaimed that "GreenStone gives women an outlet." Business Week described the venture as "Talk Radio Minus The Testosterone."

Last Friday, GreenStone Media signed off for good. Why did this effort fail? After all, the programming carefully was designed by feminist experts to appeal to female tastes. According to Steinem, "women are more and more turned off by the hostility and argumentative nature of AM talk radio." Greenstone Media was supposed to capitalize on that by offering a different tenor, more "community" and greater respect for different points of views.

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