Prius outsells Civic, why?
The Washington Post says because of its distinctive styling it makes it a status symbol for people who want to advertise that they are saving the planet. The Civic just looks like, well, a Civic.
How about this, the Prius is the ugliest thing on four wheels currently on the road...
This helps explain why the Prius so outsells the rival Honda Civic Hybrid. Both have similar base prices, about $22,000, and fuel economy (Prius, 60 miles per gallon city/51 highway; Civic, 49 mpg city/51 highway). But Prius sales in the first half of 2007 totaled 94,503, nearly equal to all of 2006. Civic sales were only 17,141, up 7.4 percent from 2006. The Prius's advantage is its distinct design, which announces its owners as environmentally virtuous. It's a fashion statement. Meanwhile, the Civic hybrid can't be distinguished by appearance from the polluting, gas-guzzling mob.
How about this, the Prius is the ugliest thing on four wheels currently on the road...
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