Oscars ratings slide 20% from last year...

Thats right....just keep sliming the troops, hating America and loving yourselves and your only audience will be in the Kodak theater...

Likely ratings low for Oscar
Preliminaries forecast significant drop

All those predictions of ratings gloom and doom for the 80th annual Academy Awards came true Monday when preliminary Nielsen estimates show this year's kudocast coming in 20% below last year's.

Demographic data and total-viewer estimates won't be issued by Nielsen until this afternoon, but Sunday's telecast on ABC settled for a 21.9 household rating/33 share in the 56 metered-markets monitored by Nielsen -- down sharply from last year's 27.7/42, which translated into more than 40 million viewers.

The 21.9 rating is also considerably below the 25.5 rating earned by the 2003 Academy Awards telecast, which set the low-water mark for viewership when it averaged just over 33 million viewers. It would seem to be a long shot for this year's show to come in above the 2003 figure, even with population increases.

After starting sluggishly with a 20.1 rating in the opening half-hour, the Oscars peaked with a 22.7 rating in the 10 o'clock half-hour on Sunday.

The top five highest-rated markets were New York (30.6 rating/44 share), Chicago (29.1/43), San Francisco (27.2/47), West Palm (26.1/39) and Los Angeles (25.6/41). A year ago, New York generated a 35.3 rating, and Los Angeles a 32.0.

A batch of movies with grim themes, combined with an awards season that lacked momentum thanks to the writers strike, were among the factors leading to this year's ratings tumble.

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