Dunn: We will control the horizontal. We will control the vertical.

Anita Dunn speaks again at an event in Santa Domingo back in January 2009 about they controlled the media and made them report on what the campaign wanted them to report on;
TEL AVIV  President Obama's presidential campaign focused on "making" the news media cover certain issues while rarely communicating anything to the press unless it was "controlled," White House Communications Director Anita Dunn disclosed to the Dominican government at a videotaped conference.

"Very rarely did we communicate through the press anything that we didn't absolutely control," said Dunn.

"One of the reasons we did so many of the David Plouffe videos was not just for our supporters, but also because it was a way for us to get our message out without having to actually talk to reporters," said Dunn, referring to Plouffe, who was Obama's chief campaign manager.

"We just put that out there and made them write what Plouffe had said as opposed to Plouffe doing an interview with a reporter. So it was very much we controlled it as opposed to the press controlled it," Dunn said.

I think its more that the media was totally on board with the Obama agenda and was more than happy to close their eyes and bend over for the anointed One rather than actually do their job of reporting.

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