People with stronger party affiliation, conservative political views, and greater interest in politics proved more likely to click on articles with opposing views, according to the Ohio State study.
“It appears that people with these characteristics are more confident in their views and so they’re more inclined to at least take a quick look at the counterarguments,” Knobloch-Westerwick noted…
The Brigham Young University survey found that journalists also tended to read liberal blogs - perhaps a reflection of journalists’ political beliefs, although even conservatives said liberal blogs were often better-written, Davis pointed out.
Among the political blog readers, a similar trend emerged in which “liberals read almost exclusively liberal blogs, but conservatives tend to read both,” Davis said.
Davis offered another possible explanation for this trend among blog readers. Conservative views dominate talk radio, and so conservatives may feel more satisfied by that outlet and are willing to check out opposing views on blogs.
Imagine that....journalists are more likely to read liberal blogs. Who'd a thunk it?